AI for Creatives (São Paulo Edition)
If you're in São Paulo, working in the creative industry, and using AI in your work (not just for emails), this is an in-person gathering you don't want to miss.
Please join us for an evening of connection and practical insights from creatives who use AI: from workflows and tools, to what it takes to be a great AI-powered creative today.
Tuesday, March 17th 2026 | 6:30 PM
São Paulo, Exact location TBD
No long lectures, just golden nuggets & playful exploration
We wanted to create a space for creatives like us. We're purposefully leaving plenty of space for discussion and keeping things lively with a fun, optional AI creative challenge for those who want to jump in and experiment.
Here's what we'll dive into
AI as an extension of the creative
Why strong creative fundamentals are essential to producing great work with AI, and what differentiates excellent AI creatives from tool-only users.
How to choose the right AI tools
A look at how creatives can evaluate, test, and select AI tools based on real needs, workflows, and outcomes rather than hype.
Prompt it: live challenge
A few brave volunteers will take on the same prompt and explore different ways to bring it to life using AI. We're not expecting speed or perfection, but creative judgment, approach, and what unfolds along the way.
Our speakers
Meet the creatives shaping Superside’s AI practice.
Paulo Asano and Ariel Ibanez will share how strong creative foundations and evolving tools come together to scale real, global brands while maintaining high standards.
Plus, a few more Superside leaders will be around to chat and connect.
Paulo Asano
Group Creative Director at Superside
Ariel Ibanez
Creative AI Enablement Senior Manager at Superside
RSVP to claim your spot at this event.
Tuesday, March 17th, 2026 | 6:30 PM
São Paulo, Exact location TBD