Head of Product Marketing
As Head of Product Marketing, you’ll shape how Superside’s services and solutions are positioned, launched, and adopted in the market. You’ll lead our product marketing function and help drive the go-to-market strategy across Superside’s four service pillars: Creative Production, Creative Development, AI Solutions, and Strategy & Consulting. You’ll collaborate cross-functionally with leaders in GTM, Product, Service, and AI—aligning messaging, launches, and enablement across the company. You’ll also partner closely with the VP of Marketing to evolve our positioning, packaging, and pricing, and lead Superside’s AI adoption strategy both internally and externally.
What You'll Do
AI-First Positioning: Refine and roll out Superside’s AI-first positioning across services, personas, and industries. Partner with the VP of Marketing to evolve our pricing, packaging, and messaging frameworks.Go-to-Market Collaboration: Help drive GTM strategy and execution for new services and major launches. Partner cross-functionally to support planning, launch readiness, and internal alignment.
AI Adoption Strategy: Lead our AI adoption strategy, partnering with Product leadership, creative leadership and internal teams to drive interest and conversion for AI-powered workflows—internally and for customers.
Sales & Customer Enablement: Build and oversee programs that equip our Sales and CS teams to confidently sell and support Superside’s offerings. Partner with Enablement and Product Marketing to deliver toolkits, messaging, and competitive insights.
Market & Customer Insight: Define and refine personas and customer journeys. Gather insights from users, sales calls, and competitors to inform positioning and messaging.
Team Leadership: Manage and mentor a small but mighty team (PMM + Enablement Lead), driving clarity, collaboration, and strategic output across the business.
What You'll Need to Succeed
- 7–10 years of experience in B2B product marketing or go-to-market roles
- Passionate about the potential of AI to transform creative work—curious, informed, and excited to help others adopt it
- Excellent at cross-functional communication—you know how to align teams, manage inputs, and move work forward without friction
- A driven but empathetic leader—someone who sets a high bar while creating space for growth, clarity, and collaboration
- Results-oriented—you care about performance and understand how to measure success across marketing, sales, and customer outcomes
- Fun to work with—you bring energy, clarity, and a can-do mindset that makes working together feel easy, even when things are complex
- Experience with creative services, AI tools, or service-based business models is a strong plus
Why join us
Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are.
Global Talent, Remote by Design
Join a global community spanning 60+ countries, where remote work isn’t just a perk, it’s how we deliver our best. At Superside, being remote means fully committing to our customers and collaborating seamlessly across time zones.
High Performance, Low Ego
Experience a fast-paced, high-energy environment with truth-seeking teammates. We foster trust, collaboration, and continuous learning to grow individually and together.
Impact Meets Opportunity
Join at the perfect moment: influence our product like a startup while enjoying the stability of a thriving scale-up. Your ideas are welcome—improve, innovate, and lead with us.
Growth, Mentorship, and Leadership
Advance your career through growing responsibility and mentorship. We're here to support your leadership journey while disrupting a global industry with massive potential.
Our commitment to your career
We give you the necessary tools and resources to take control of your development and unlock your full potential.
With continuous learning opportunities, constant mentoring and leadership development efforts, we strive to build high-performing teams that can grow alongside our company.
