Head of Customer Marketing
Superside is looking for an experienced and dynamic Head of Customer Marketing to lead our customer-centric marketing efforts and drive growth, engagement, and advocacy. In this pivotal role, you will implement strategies that maximize customer lifetime value, reduce churn, and turn our customers into loyal advocates.
Reporting to the Senior Director of Product Marketing, your impact will be measured by how effectively you drive awareness, interest, and adoption of Superside’s design and consulting services. You’ll play a key role in building long-term customer relationships and positioning Superside as an indispensable partner.
What You'll Do
- Gain a deep understanding of the entire customer journey, from engagement and onboarding to renewal and expansion
- Lead and execute customer marketing campaigns (email, events, in-product communications), continuously assessing program performance and effectiveness
- Collaborate with content, services, and customer success teams to create campaigns that drive retention and expansion
- Partner with the product team to experiment with in-product user experiences that drive retention, growth, and expansion (e.g., in-app prompts, notifications, etc.)
- Serve as a customer champion, celebrating customer wins and advocating for their success both internally and externally
- Bring creative ideas to the table to help meet revenue goals and uncover new opportunities for growth
- Own, optimize, and scale Superside’s customer advocacy program
What You'll Need to Succeed
- 8+ years of experience in B2B customer marketing, growth, or lifecycle marketing roles
- Proven success in developing customer growth strategies in a subscription-based business model
- Analytical and data-driven, with the ability to balance instincts and creativity to solve challenges
- Comfortable with ambiguity and highly adaptable in a fast-paced environment
- A hands-on, self-starter mentality, with experience creating scalable processes in a growing company
- Self-motivated and proactive, always seeking out ways to enhance reach and efficiency
- Excellent communication skills (verbal and written), with experience presenting and discussing ideas in large groups
Why join us
Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are.
Global Talent, Remote by Design
High Performance, Low Ego
Shape the Future
Growth, Mentorship, and Leadership
Our commitment to your career
We give you the necessary tools and resources to take control of your development and unlock your full potential.
With continuous learning opportunities, constant mentoring and leadership development efforts, we strive to build high-performing teams that can grow alongside our company.
