Senior Product Marketing Manager
We are building our Product Marketing team and we’re looking for a self-motivated and customer-oriented Senior Product Marketing Manager.
Superside is redefining how companies keep up with a more demanding market when it comes to creative production. Our customers are Marketing, Sales and Creative teams that struggle to scale their creative effort. We provide them with a Creative-as-a-service solution that helps them move forward quickly.We have grown really fast financially—going from $1M to $45M ARR—but there's still a lot of potential for us to accelerate that growth in the short term.
Reporting to the Director of Product Marketing, you will be responsible for maximizing Superside’s potential to delight our users and have a direct impact on how revenue is generated.
What you'll be doing
- Define personas, messaging, positioning, and go-to-market (GTM) strategies
- Act as the glue between Product & Services and GTM teams
- Collaborate with marketing or sales teams when launching a new product
- Gather and share knowledge around our market, industry, and customers, while becoming an expert in our users
- Join forces with teams across the company to collaborate on the roadmap, build and optimize GTM plans for existing and new offerings
- Build and implement adoption and expansion strategies for our existing customer base
- Enable GTM teams to improve conversion rates across every stage of the funnel from awareness to expansion
- Create resources like presentations, case studies, and other collateral that help Sales teams optimize the processes and close deals
What You’ll Need To Succeed
- 2-5+ years in product marketing in B2B/SaaS, preferably with experience selling to enterprise and mid-market companies
- Track record of successfully working on critical projects with stakeholders across the business
- Ability to lead, motivate, and work collaboratively with a team behind a bold mission
- Affinity for a fast-paced, fast-changing, ambiguous environment
- Proven ability to successfully take new products to market, from ideation to launch
- Experience building tools and training that empower GTM teams
- Customer and buyer research skills as well as a knack for crafting jargon-free copy
- Customer-focused work approach with the grit to build structures and pioneer things
- Passion for product marketing and eagerness to help build a best-in-class organization
How to join us
Hiring process
This is our general hiring process, it might be adjusted for certain roles when necessary.
30-minute call with a Talent Partner to learn more about Superside and your experience. No need for formal prep beforehand
The ability tests have been selected to measure the skills and competencies needed to succeed in the role
An initial interview between you and someone from the team to get to know each other and learn more about how we work
This is your time to shine! You'll receive a hypothetical business case to work on
1h conversation with a Team Lead. You’ll first have the opportunity to present your work before diving deeper into your past experience. We always set aside some time for your questions so don’t hesitate to prep some! We want to make sure we’re the right place for you as much as you’re the right fit for us
At this stage, it is clear we want you! We’ll make sure you want to join us too
Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.