Director of Content Marketing
Superside is looking for a Director of Content Marketing to join our growing remote-first team. Reporting to the VP of Marketing, you will shape our full-funnel content marketing strategy and operations, leading an existing team of two squads: one focused on audience growth, community building, and lead generation, and the other focused on sales enablement and product/customer marketing content.
You’ll work closely with the rest of the marketing leadership team to establish the vision for the next level of content marketing at Superside, and build the systems, processes, and team structure that gets us to our ambitious goals.
You’ll be joining a marketing team that has proven its ability to drive rapid growth from $1M to $10M ARR, and play a big part in our ongoing growth journey from $10M to $100M ARR and beyond.
What You'll Do
- Help develop the high-level strategy and annual plan for content marketing at Superside,
- Develop our existing content operation to position the team to scale output without sacrificing quality,
- Hire, manage, and mentor in-house content marketers to produce content that’s relevant, impactful, and on-brand,
- Manage budgeting and resource allocation for the content team,
- Maintain a high bar for quality and a consistent tone and voice across our content,
- Set your team up to execute effectively, but jump in as a rockstar writer or editor when needed,
- Help your team prioritize content marketing projects based on opportunities that will move the needle, including the “big swings” for each quarter,
- Monitor and report on performance and wins across our content marketing portfolio each month.
What you'll need to succeed
- You’re equal parts creative, strategic, and data-driven, and have sharp instincts for connecting content ideas to business outcomes,
- You’re a fan of product-led content marketing, whether it’s finding creative ways to weave the product into educational topics or coming up with relevant ideas based on product, sales, and customer insights,
- You have experience managing a team of content producers for different mediums (blog, social media, webinar, YouTube),
- You can act as both editor and “art director” when reviewing or developing a piece of content,
- You have a knack for crafting opinionated content and programming that generates demand for a product or awareness about a problem,
- You’re up-to-date with the most recent SEO best practices for content marketing,
- You understand that content marketing is more than “chasing keywords”, and that “content distribution” means planning ahead for repurposing and dissemination through social, email, paid, etc.
Hiring process
- Screening (1:1): 30-minute call with a Talent Partner to discuss more information about Superside and the candidate's experience. No need for formal prep beforehand.
- Ability test: The ability tests have been selected to measure the skills and competencies needed to succeed in the role.
- First interview with the Team Lead: An initial interview between you and your potential team lead to get to know each other and discover the role more extensively.
- Assessment: This is where you get to show your skills. We provide you with a hypothetical business case to solve. You’ll have usually between 24h and 48h.
- Final Interview: This will consist of a 45-minute discussion with a Team Lead. You’ll first be presenting your work and then you’ll dive deeper into your past experiences. We always set aside some time for your questions so don’t hesitate to prep some! We want to make sure we’re the right place for you as much as you’re the right fit for us!
- Offer: At this stage, it is clear we want you! We’ll make sure you want to join us too.
How to join us
Hiring process
This is our general hiring process, it might be adjusted for certain roles when necessary.
30-minute call with a Talent Partner to learn more about Superside and your experience. No need for formal prep beforehand
The ability tests have been selected to measure the skills and competencies needed to succeed in the role
An initial interview between you and someone from the team to get to know each other and learn more about how we work
This is your time to shine! You'll receive a hypothetical business case to work on
1h conversation with a Team Lead. You’ll first have the opportunity to present your work before diving deeper into your past experience. We always set aside some time for your questions so don’t hesitate to prep some! We want to make sure we’re the right place for you as much as you’re the right fit for us
At this stage, it is clear we want you! We’ll make sure you want to join us too
Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.